The building material retail sales were in January, compared with January 2014. The index, however, dropped by 3.5% compared to the month of December. The data are monthly study by the Research Institute of the University Anamaco with the support of Abrafati, Brazil Chrysotile Institute, the Brazil Steel Institute, Anfacer, Afeal and Siamfesp.
“We already expected this retraction due to be a month in which the expectations of the new government always interfere in the decisions of consumers. It occurs more strongly in smaller shops. As for the medium and large establishments had stable performance in the period, “says Claudio Conz, president of Anamaco. “This behavior is typical of the sector at the beginning of the year when we are still in school holidays and consumers need to pay taxes such as property taxes and property tax. However, the month of January showed more favorable results than January 2014, in all segments, “explains Claudio Conz, president of Anamaco.
The poll of 530 tenants of the five regions of the country between 28 and 31 January and the margin of error is 4.3%. Retailers North and Northeast were the most experienced a decrease in sales. In these regions, the reduction occurred in 66% and 61% of establishments, respectively. About 53% of the sector’s retailers had sales decrease in the South, while 52% showed decline in the Midwest and 50% in the Southeast.
“About one third of retailers surveyed believe that the sector should recover some sales already in February, however recorded the highest rate of pessimism regarding government actions (52%), which makes a strong impact on the intention to new investment, “said the president of Anamaco.
Among the surveyed segments, cement performance was 2% higher and steel and aluminum doors and windows grew by 1%. Have metal fittings fell by 7%, followed by ceramic tiles (-3%) and sanitary ware (-2%).
Impacts of water crisis
The Search Anamaco also reflected the impact of the water crisis plaguing mainly the Southeast.
“The water storage tanks and cement tiles sector increased by 6% in January, and is strongly influenced by the risk of water rationing in the Southeast, where we recorded increased sales by 48% of the stores. Although the sales index of water tanks has been masked by the performance of tiles, since the two categories are grouped together in our research, this is the highest percentage of tenants with increased sales of these products in January, if we compare the last three years, “said Conz.
The president of Anamaco also points out that the research does not include water tanks made of other products such as stainless steel and polyethylene. “We know that water rationing caused a run on building supply stores for the purchase of these products, we can not still need the real impact that water rationing should cause the sector,”
Conz points out that more than storing water, people can take other measures that can help save this natural asset. “We have a rational use of water project that was presented last August to the governor Geraldo Alckmim and providing for the replacement of toilets and faucets for saving products. We have a survey that shows that 35% of water consumption in a home is through discharge and toilets produced before 2002 use up to six times more water for cleaning than most current products. People do not associate water savings to the type of toilet they have, and this is an important point that needs to be discussed, “he says.
The concern of the organization, however, is not only to homes but also with public buildings. According to recent studies conducted in 500 of the 6000 state schools in São Paulo, the implementation of the program, at market prices, has investment with guaranteed return, on average, in 11 months, and contribute to the awareness of children and society as the respect for the environment. A similar project has been successfully implemented in the Legislative Assembly of the State of São Paulo, ensuring savings of $ 1 million to public coffers annually.
Recently the city of Atibaia, located within the state, joined the program. In July last year the city launched the “Water Action” program, in partnership with Anamaco, the IBSTH (Brazilian Institute of Services and Technology for Housing) and the Siamfesp (Industry Union Artifacts Nonferrous in São Paulo ), implementing the project in 47 municipal schools and four state schools in the city in its first phase. It is expected that the program will reduce by 50% the water consumption in the region.