The building material retail sales increased by 6% in June, compared with May. In the comparison June 2015 over June 2014, the performance was 10% higher. The increase occurred in all regions of the country, especially in the South (12%) and the Northeast (9%), followed by North (8%), the Midwest and Southeast (6% each).
The data is the monthly study by the Research Institute of the University Anamaco with the support of Abrafati, Brazil Chrysotile Institute, Anfacer, Afeal and Siamfesp. The poll of 530 tenants of the five regions of the country from 25 to 29 June and the margin of error is 4.3%.
“We were expecting by a recovery in sales in the month since our performance in June last year was much less than expected, due to the number of workdays that were affected by the games of the World Cup. The results presented in June, the sector closes the first half of the year with an accumulated growth of 3%, which is similar to the performance in the last 12 months, “- said the president of Anamaco, Claudio Conz.
According to the survey, shops of all sizes showed recovery in sales in June, but the volume was higher in medium-sized establishments.
“The medium-sized stores, which are those with 11-50 employees, had sales growth of 13% in the month. Already in this small index was shy of 2%, while home centers had, on average, 5% increase in sales volume in the period “- complete Conz.
Among the categories surveyed, the highlights were sanitary ware and bathroom metals, which increased by 6% of sales each order. Locks and fittings and cement tiles were 5% higher performance. Coatings showed a 4% increase rate. Already ceramic tiles and cement were flat in the period.
In June, the optimism of retailers regarding the actions of the Government in the next 12 months shrank from 20% to 17%. “This lack of trust impacts the industry claim to make new investments, which drew in all regions except the Northeast. But also drew the intention of hiring new employees next month in three regions: the Midwest, Northeast and North, “added the president of Anamaco.
Conz, who is also a member of the Trustee Council of the FGTS and of the Council for Economic and Social Development of the Presidency, cautions, however, that the scenario can become a little more complicated for the retail growth of construction materials in 2015 , due to inflation and the likely transfer the price increase to the final consumer.
“As we had very price increase movement in the first quarter and many sectors are reviewing these costs, our forecast is that the INCC (National Index of Construction Cost) building material close the first half at 4.3% . Thus, we can say that even with the increase in prices of industries being absorbed largely by the building material stores, the price increase to the final consumer may reach 6.5% in the year. For Therefore, the real sales growth could reach 2.5% in 2015. This will depend only from our performance in the last quarter For now, we continue to forecast grow 3% in 2015. “- he says.
Impacts the efficient use of water and energy
The rational use of water and energy efficiency continue positively impacting industry sales. “Despite a slight improvement in reservoir levels, the whole discussion around these issues sustainable caused the population to open his eyes to the topic and spend searching for products that could assist in the responsible use of this natural asset,” said Conz .
According to him, some of the most sought after items in the building material stores along these lines, are products for abstraction of water from rain and showers.
“There are many people behind saving products, anything goes to spend less water and that’s good because moving our industry. It has also been high demand for hybrid showers, using solar and electricity and are considered the most economical of all the models, “he says.
The energy efficiency is also leading more consumers to building material stores in search of solutions to reduce consumption.
“A lot of people have wanted for solar heaters, which is already being implemented in the households of the” Minha Casa Minha Vida “, which can reduce power consumption by up to 90%, with a return on investment of 18 to 36 months and ensuring the hot water bath, even in cases of power failure.
Another measure is to exchange incandescent light bulbs with LED products, mainly in trade and public buildings, which can cause an average savings of 30% on energy bills, “concludes the president of Anamaco.